The Fundamentals Of Creative Design

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One of the first titles in this new imprint, Fundamentals of Creative Design offers an introduction to key elements of the creative process. Each subject matter, or ‘fundamental’, uses detailed diagrammatic explanation, associated theories, and historical references to explain the underlying principles of design practice. Examples from contemporary designers and practitioners will be examined in terms of Brief, Process and Result and accompanied by personal explanations from the creatives involved. This book offers a unique insight into the working methods of creative professionals and enables the reader to understand both how and why these fundamental rules are so important.

About the Author
Gavin Ambrose is a practicing graphic designer and a part-time tutor at the London College of Printing. His clients include design agencies such as Studio Myerscough and Masius as well as those from the arts sector, galleries, publishers and advertising agencies. He is also author and designer of several previous books on branding and packaging..

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